Social Media Meets the Hawkeyes

Social Media has brought the word of mouth to life. No longer are fans just sharing opinions in threads on message boards. Now, they are blogging, tweeting, making videos and creating social media campaigns to share their message.

Social Media allows people consuming information to easily connect around common interests and make their opinions heard. Instead of just sitting on the sidelines, fans are getting involved by writing their own news and sparking conversation with other fans through blogging and social media tools.

Athletes, teams, coaches and mainstream media have started to notice how social media is making an impact in sports. Sports teams using a Facebook to connect with fans, coaches and athletes are using Twitter to spread the words, and sports agencies are promoting their brand with clever YouTube videos. They are embracing and communicating with fans like never before.

This site uses social media resources to provide information to fans about the Iowa Hawkeyes. Social media makes it easier for Hawkeye fans to share their opinion and share their passion, and this site attempts to collect as much of the interaction as programmatically and humanly possible.